Indicate main objective for site (i.e. lead generation, increase online sales, increase phone calls, increase traffic, etc.
Explain your business offerings as well as usage or common application of your product or services.
Who is your target audience? For example: residential, commercial, Institutional, government, kids, men, women, etc.
Please indicate some of the key terms used in your industry. These are the most commonly used business terms which people can look for your business. We would use these key terms as a baseline for our keyword research.
While you may offer multiple products and services, please provide the ones you want to put more focus on, the ones you are best at, your top sellers or most profitable.
Please include website addresses of some of your top competitors. It’s a good idea to include competitors who have a similar business size and model. Larger competitors may have a larger marketing budget or broader portfolio of services.
Are there any current blogs, websites or other areas online that you read, or know of, that you can send us to help our writers better understand your business?
Please list anything you are currently doing or you have done in the past for online marketing. Example: SEO, Google AdWords, email marketing, Facebook promotions, banner ads, etc.
If you are currently doing or have done in the past any SEO on the website, please let us know the goals achieved and any rankings you have so that we can ensure our efforts do not cancel your previous ones.
Please provide anything that you feel will help us understand your business better or anything in general you would like to tell us which has not been covered in the questions above.