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Logo Creative Brief

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Logo Creative Brief

NAME

E-MAIL

COMPANY NAME

The way you want it on your logo

TAG LINE

If applicable

DESCRIBE THE TYPE OF BUSINESS YOU HAVE

What type of products or services your company supplies… etc.

WHAT TYPE OF OVERALL MOOD WOULD YOU LIKE TO PROJECT WITH YOUR NEW LOGO?

FOR WHICH CATEGORIES WILL YOUR LOGO WILL BE USED?

WEB SITE

PRINTED MATERIALS [BUSINESS CARD, STATIONERY, ETC…]

EMBROIDERY [THERE WILL BE NO SHADING AFFECTS FOR LOGOS THAT REQUIRE EMBROIDERY] SHOULD WE CONSIDER PRINT COSTS WHEN WE DESIGN YOUR LETTERHEAD AND ENVELOPES?

HOW WOULD YOU DESCRIBE THE EFFECT YOU ARE LOOKING FOR IN YOUR LOGO:

FANCY

CUTTING-EDGE

UNIQUE/CREATIVE

CLEAN/SIMPLE

CLASSY

PROFESSIONAL

CORPORATE

MODERN

INDUSTRY ORIENTED

OUTDOORS/NATURAL

TRADITIONAL

LOCAL/NEIGHBORHOOD

HIGH TECH

RETRO

FUN

SERIOUS

ILLUSTRATIVE

SILLY/CARTOON

MASCULINE

FEMININE

CHILDLIKE

WOULD YOU LIKE A SYMBOL OR A LOGOTYPE?

A symbol is an abstract illustration with your company name typeset alongside.[example: the Nike Swoosh, McDonald’s Arches, Wachovia logo]. A logotype incorporates your company name into the logo itself.[example: IBM, Microsoft, Coca Cola].

DO YOU HAVE FONT STYLE PREFERENCES?

Corporate, Script, Bold, Light, etc

WHAT COLORS WOULD YOU LIKE TO SEE IN YOUR LOGO?

Please specify if you do not want to see certain colors in your logo.

DO YOU PREFER YOUR LOGO DESIGNED IN CMYK OR PMS COLORS?

CMYK

PANTONE

UNSURE

All logos are designed in Pantone unless specified.

HOW MANY COLORS DO YOU PREFER IN YOUR LOGO?

PLEASE STATE ANY PREFERENCE OF COLORS/COLOR COMBINATIONS YOU WOULD WANT THE DESIGNER TO USE IN YOUR LOGO SAMPLES.

PLEASE STATE COLORS YOU WOULD NOT WANT YOUR DESIGNER TO USE IN YOUR LOGO SAMPLES.

WHAT GRAPHIC ELEMENTS OR IMAGES WOULD YOU WANT THE DESIGNER TO USE/EMPHASIZE IN YOUR LOGO?

For example: Some Real Estate firms want Roof, House, Key, Door, Initials, Pyramid, Pillar etc.

WHICH ELEMENT WOULD YOU WANT TO AVOID USING IN YOUR LOGO?

Some Christian Churches want to avoid the Cross, Real Estate firms want to avoid using the roof as a symbol in their logo.

PLEASE PROVIDE 3-5 REFERENCE OF COMPANY LOGOS THAT YOU DISLIKE ALONG WITH REASON WHY YOU DISLIKE THEM.

This would help the designer avoid the style/image that may annoy you

DO YOU HAVE ANY ADDITIONAL COMMENTS?

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Contact Info

Personalized Services International, LLC Senior Travel Consultant | Marketing & Branding Specialist | Business Lead Specialist | Business Growth Builder

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